In October 2021, Nigerian startup, Klasha, announced that it had raised a $2.4 million seed to boost African cross-border commerce. Yesterday, June 7, 2022, the company announced an extra $2.1 million raise.
This brings the total seed raised to $4.5 million.
The round was led by American Express (AMEX) Ventures and Global Ventures, while Greycroft, Seedcamp, Plug and Play, Berrywood Capital, and Breega participated.
Previously, Jessica Anuna founded the company in 2019 to make it easier for African consumers to buy directly from global fashion retailers.
However, the company relaunched in 2021 and now offers a variety of products for the African cross-border commerce market. It also claims to address payment issues African merchants and consumers face when purchasing goods online using various payment methods.
KlashaCheckout, one of the company’s products, allows international merchants to accept payments in local currencies from six African countries — Nigeria, Zambia, Tanzania, Uganda, South Africa, and Kenya.
Unlike platforms like Checkout, which only accept international payment methods, Klasha accepts bank account, cards, USSD, M-Pesa, and mobile money.
Also, KlashaWire — another product — enables small merchants in these six countries to pay their suppliers in their home currencies within three days.
Per Klasha, merchants who do not have storefronts to accept payments can share links with customers via email or social media using Payment Links.
Anuna claims that merchant acquisitions are up 20% month-on-month and transaction volume is up 17.5%. Plus, the company has handled over 210,000 transactions from over 1,700 merchants.
Klasha generates revenue through sales commissions and subscriptions that merchants pay to use the platform.
The funds will be used to improve its KlashaCart app, which is currently available in Nigeria. Also, customers will be able to shop from various retailers using naira and have their purchases delivered within 7-14 days via Klasha's logistics arm.
The platform will be available in Kenya in the coming months.
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